The development of innovative technologies such as the IoT and AI has driven the digital transformation of various industries around the world. Among them, BXB, who has specialized in “smart office” and “smart classroom” for many years, has proactively put in the effort to break through past limitations. They eventually became the leading brand, with the highest market share in Taiwan.
Successful brand transformation
Founded in 1991, BXB Electronics changed its original OEM business model in 2000. They devoted themselves to the promotion and product R&D of its own brand “BXB”. So far, BXB has made sales in more than 100 countries.
In the past few years, due to the rapid growth in the demand for smart cities, BXB Electronics has integrated conference systems and broadcasting systems with the IoT and information and communication technology. In addition to further research and study in their original field, BXB also developed additional products to meet consumer needs. Furthermore, they’ve launched their automatic speaker-tracking video-recording system. Used in conjunction with 3D immersive situation rooms and conference management system, the system provides users with a conference experience that’s more intuitive and comprehensive.
President Hung stated that in addition to providing services for enterprises and Taiwanese public sectors, BXB has also found a comprehensive solution to school digitalization, the “smart classrooms” with contextual applications. When most enterprises around the world were shaken by the pandemic, many of them relied on video conferences for communications. Considering that, BXB moved from audio systems to smart office, with the goal of improving conferencing quality in workplaces.
BXB Smart Learning Classroom Solution
Creation of smart meeting rooms through joining forces with start-ups
Many Taiwanese companies are facing a critical period in the generational shift. To mitigate the passing on of family enterprises, transformation and upgrading, and achieve sustainable operations, registering with GISA is a favorable option. It can not only raise funds for enterprise expansion, but also increase business visibility and enhance business competencies. Therefore, BXB Electronics works on business operation transformation in addition to their developments in product quality. They officially registered with GISA in 2016.
Talking about the benefits of being listed on GISA, President Hung stated that “Registering with GISA helped us achieved corporate transparency in financial reporting. It also increased our media exposure, which further increased the chance of capital-seeking businesses finding appropriate investors. We’re in good standing where bonding with the start-up industry is accessible, and large-sized enterprises are interested in cooperating with us as well.” So far, the Linkou Startup Terrace constructed by the government is a leading base for startups. BXB Electronics provided startup companies with their conferencing systems through collaborations, built smart meeting rooms together, and assisted startups to grow in the industry.
BXB builds a smart meeting room
BXB builds a smart war room
Consolidating the company’s internal structure for the registration for GISA
To make registrations with GISA successful, Taipei Exchange (TPEx) provides counselling services on internal controls for marketing, accounting, legal systems, etc. By doing so, they assist businesses to establish a rough system for internal controls and accounting. They will, in the process of registering companies with GISA, encounter traditional companies who have trouble cooperating with accountants to conduct financial audits for company transformation, or the adjustment of business model mechanisms.
BXB’s mission statement is to “Use technology to break communication boundaries”. The two generations of the family enterprise had different opinions about the business transformation. They were finally on the same page after in-depth conversations, which later led the company’s internal structure on the right track. President Hung revealed that registration with GISA required time and human resources. Through TPEx, Chairman Pei-Yung Wu invited professionals to give speeches about GISA in order to assist majority shareholders better understand the process and benefits of being registered with GISA. She also put great effort into leading the company’s R&D and marketing. For now, BXB has not only developed a concreate foundation in Taiwan, but has also expanded into the international market.
